Privacy policy

PRIVACY POLICY

Last updated: July 21, 2026

This Privacy Policy explains how Loother Holdings LLC, doing business as Korean Clothing (“Korean Clothing,” “we,” “us,” or “our”), collects, uses, discloses and protects personal information when you:

  • Visit KoreanClothing.net;

  • Create or use a customer account;

  • Place or manage an order;

  • Subscribe to marketing;

  • Submit a review or other content;

  • Contact us; or

  • Otherwise interact with our website or services.

Data controller and business: Loother Holdings LLC

Mailing address:

Loother Holdings LLC
8 The Green, Suite A
Dover, DE 19901, USA

Privacy questions and requests may be submitted through our Contact page.

This Privacy Policy should be read together with our Cookie Preferences control and our Your Privacy Choices page.

1. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with Korean Clothing.

We may collect the following categories of information.

Contact and identification information

This may include:

  • Name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping address;

  • Account username or identifier;

  • Internet Protocol address; and

  • Other online identifiers.

Order and commercial information

This may include:

  • Products viewed;

  • Search and browsing activity;

  • Cart activity;

  • Wish-list or saved-product activity;

  • Orders and purchases;

  • Discounts and promotional codes;

  • Returns, exchanges and refunds;

  • Shipping and delivery information;

  • Customer-support communications; and

  • Customer-service history.

Payment and transaction information

This may include:

  • Payment method;

  • Billing details;

  • Transaction amount;

  • Payment status;

  • Fraud-risk indicators; and

  • Limited payment information supplied by a payment processor, such as the card brand, expiration information or last four digits.

Full payment-card credentials are generally collected and processed by our payment-service providers rather than directly by us.

Device, internet and website activity

This may include:

  • Browser type;

  • Device type;

  • Operating system;

  • Internet connection information;

  • Referring website or page;

  • Pages and products viewed;

  • Links and buttons selected;

  • Session activity;

  • Dates and times of visits;

  • Approximate location derived from an Internet Protocol address;

  • Cookie and advertising identifiers; and

  • Interactions with emails and marketing messages.

Preferences and inferred information

This may include:

  • Size and style interests;

  • Product preferences;

  • Language;

  • Country or region;

  • Marketing preferences;

  • Shopping interests; and

  • Likely preferences inferred from browsing, purchasing or advertising activity.

Content and information you provide

This may include:

  • Product reviews;

  • Photographs;

  • Comments;

  • Survey responses;

  • Contact-form submissions;

  • Return explanations;

  • Damage photographs;

  • Intellectual-property reports; and

  • Other information you voluntarily provide.

Account and security information

This may include:

  • Account credentials;

  • Authentication information;

  • Security events;

  • Suspected unauthorized activity;

  • Fraud indicators;

  • Chargeback information; and

  • Information used to prevent abuse or verify transactions.

Please do not submit sensitive personal information through reviews, customer-support messages or contact forms unless it is reasonably necessary for your request.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information from the following sources.

Directly from you

We collect information when you:

  • Place an order;

  • Create an account;

  • Complete a form;

  • Subscribe to marketing;

  • Submit a review;

  • Request a return or refund;

  • Participate in a survey;

  • Communicate with us; or

  • Otherwise provide information voluntarily.

Automatically from your browser or device

We may collect information through:

  • Cookies;

  • Pixels;

  • Tags;

  • Software development kits;

  • Local storage;

  • Server logs; and

  • Similar technologies.

From service providers and business partners

We may receive information from:

  • Shopify;

  • Payment-service providers;

  • Fraud-prevention providers;

  • Suppliers and fulfillment partners;

  • Warehouses;

  • Shipping carriers;

  • Customer-support providers;

  • Email and communication providers;

  • Analytics providers;

  • Advertising and social-media platforms;

  • Review applications;

  • Affiliate or referral partners; and

  • Other technology providers used to operate the store.

From other lawful sources

Where permitted by law, we may receive information from:

  • Publicly available sources;

  • Consumer-authorized parties;

  • Business transaction partners;

  • Professional advisers; and

  • Government or regulatory authorities.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information for the following purposes.

Providing products and services

This includes using information to:

  • Display and operate the store;

  • Process orders;

  • Process and verify payments;

  • Arrange fulfillment and delivery;

  • Provide order confirmations and tracking;

  • Manage customer accounts;

  • Process returns, exchanges and refunds;

  • Respond to customer requests; and

  • Provide customer support.

Communicating with customers

We may use information to:

  • Send transactional messages;

  • Respond to contact-form submissions;

  • Communicate about orders;

  • Request missing delivery or verification information;

  • Provide policy or service updates;

  • Respond to complaints; and

  • Handle legal or privacy requests.

Security and fraud prevention

We may use information to:

  • Verify transactions;

  • Protect customer accounts;

  • Detect suspicious payment activity;

  • Prevent fraud and abuse;

  • Investigate chargebacks;

  • Protect the website;

  • Enforce our Terms of Service; and

  • Protect our customers, business and service providers.

Operating and improving the store

We may use information to:

  • Maintain website functionality;

  • Diagnose technical problems;

  • Understand how customers use the store;

  • Improve navigation and performance;

  • Develop and improve products;

  • Personalize the shopping experience;

  • Measure customer satisfaction; and

  • Conduct internal reporting and analysis.

Advertising and marketing

Subject to applicable consent and opt-out requirements, we may use information to:

  • Send promotional messages;

  • Measure advertising performance;

  • Create advertising audiences;

  • Limit repeated advertising;

  • Personalize advertising;

  • Understand whether an advertisement resulted in a visit or purchase; and

  • Help advertising partners display advertisements that may be relevant to customer interests.

Legal and business purposes

We may use information to:

  • Maintain tax and accounting records;

  • Comply with sanctions and trade restrictions;

  • Comply with consumer-protection obligations;

  • Respond to lawful requests and legal processes;

  • Establish, exercise or defend legal claims;

  • Protect legal rights and safety;

  • Conduct audits;

  • Manage a corporate transaction; and

  • Comply with other applicable legal obligations.

We will not use personal information for a materially different purpose without providing additional notice or obtaining consent where required by law.

4. LEGAL BASES FOR PROCESSING

Where the EEA, UK or Swiss data-protection laws apply, we rely on one or more of the following legal bases.

Performance of a contract

We process information where necessary to:

  • Accept and process an order;

  • Process payment;

  • Deliver products;

  • Manage returns and refunds;

  • Provide requested customer support; or

  • Perform another contractual obligation.

Legitimate interests

We may process information where reasonably necessary for interests such as:

  • Operating and improving the store;

  • Securing the website;

  • Preventing fraud;

  • Understanding business performance;

  • Maintaining business records;

  • Protecting legal rights; and

  • Conducting permitted direct marketing.

We rely on legitimate interests only where those interests are not overridden by the individual’s rights and interests.

Consent

We may rely on consent for:

  • Optional cookies;

  • Certain analytics;

  • Personalized advertising;

  • Promotional communications; and

  • Other processing where consent is legally required.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.

Legal obligations

We may process information where necessary to comply with:

  • Tax obligations;

  • Accounting requirements;

  • Consumer-protection laws;

  • Court orders;

  • Sanctions requirements;

  • Regulatory obligations; and

  • Other applicable laws.

Legal claims and protection of rights

We may process information where necessary to establish, exercise or defend legal claims or protect the rights and safety of customers, our business or another person.

5. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, local storage and similar technologies.

These technologies may be used for:

  • Essential website operation;

  • Checkout and cart functions;

  • Account authentication;

  • Security and fraud prevention;

  • Language and regional preferences;

  • Analytics;

  • Website performance;

  • Advertising measurement;

  • Personalized advertising; and

  • Remembering privacy choices.

Some cookies are necessary for the store to operate and cannot reasonably be disabled through our consent controls.

Optional analytics and advertising technologies may require consent depending on the customer’s location.

Customers may review or change available choices through the Cookie Preferences link displayed in the website footer.

Browser settings may also allow customers to block or delete cookies. Blocking necessary cookies may prevent parts of the store, checkout or customer-account functions from working correctly.

Our Your Privacy Choices page provides additional choices concerning activities that may be considered a sale, sharing or targeted advertising under certain U.S. state privacy laws.

6. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients.

Shopify and ecommerce technology providers

Shopify and related technology providers may host, secure and operate parts of the store, checkout, customer accounts and privacy controls.

Payment and fraud-prevention providers

These providers may:

  • Process payments;

  • Verify billing information;

  • Assess transaction risk;

  • Prevent unauthorized transactions; and

  • Handle payment disputes.

Suppliers, warehouses and fulfillment providers

We may disclose information necessary to:

  • Prepare an order;

  • Confirm product availability;

  • Package products;

  • Complete customs documents; and

  • Fulfill or manage delivery.

Shipping carriers and logistics providers

We may disclose information such as:

  • Customer name;

  • Delivery address;

  • Telephone number;

  • Order or package details; and

  • Customs-related information.

This information is used to deliver orders, provide tracking and resolve delivery problems.

Operational service providers

We may disclose information to providers supporting:

  • Website hosting;

  • Information technology;

  • Cybersecurity;

  • Analytics;

  • Customer support;

  • Email communications;

  • Reviews;

  • Marketing;

  • Data storage;

  • Accounting;

  • Legal services; and

  • Other business operations.

Advertising and social-media partners

Subject to applicable consent and opt-out rights, we may disclose online identifiers, device information and website activity to advertising and social-media partners for:

  • Advertising measurement;

  • Audience creation;

  • Campaign attribution;

  • Personalized advertising; and

  • Related advertising services.

Affiliate and referral partners

Where a customer uses an affiliate link or referral code, we may disclose information needed to:

  • Attribute the transaction;

  • Prevent referral fraud; and

  • Calculate commissions.

We do not need to provide an affiliate with unnecessary customer payment information.

Legal and regulatory recipients

We may disclose information to:

  • Government authorities;

  • Courts;

  • Law-enforcement bodies;

  • Regulators;

  • Tax authorities;

  • Customs authorities;

  • Insurers;

  • Professional advisers; and

  • Other parties where disclosure is required or reasonably necessary under applicable law.

Business transactions

Personal information may be disclosed in connection with a proposed or completed:

  • Merger;

  • Acquisition;

  • Financing;

  • Investment;

  • Reorganization;

  • Bankruptcy;

  • Sale of assets; or

  • Transfer of all or part of the business.

Where required, we will take reasonable steps to ensure the recipient handles the information consistently with applicable law.

Some third parties act as our service providers or processors. Other third parties may act as independent controllers and process information under their own privacy notices.

7. SALE, SHARING AND TARGETED ADVERTISING

We do not sell personal information in exchange for money.

However, certain uses of advertising cookies, pixels and related technologies may involve disclosing online identifiers, device information or browsing activity to advertising partners.

Depending on the applicable U.S. state law, these activities may be legally defined as:

  • A sale of personal information;

  • Sharing for cross-context behavioral advertising; or

  • Targeted advertising.

Where applicable, customers may opt out through our Your Privacy Choices page.

Where legally required, we also process recognized browser-based opt-out preference signals, including Global Privacy Control, as a request to opt out for the relevant browser or device.

Cookie deletion, use of another device or browser, or use of a private browsing session may require the customer to renew a device-based choice.

We do not knowingly sell or share personal information belonging to consumers under 16 years of age.

8. MARKETING COMMUNICATIONS

Customers may unsubscribe from promotional emails by selecting the unsubscribe link included in a marketing message.

Unsubscribing from promotional communications does not prevent us from sending non-promotional messages concerning:

  • Orders;

  • Payments;

  • Deliveries;

  • Returns;

  • Refunds;

  • Account security;

  • Customer-service requests;

  • Privacy requests; or

  • Important policy or service information.

Where we offer SMS marketing, we will provide the legally required consent disclosures before a customer subscribes.

Consent to receive marketing is not a condition of purchasing a product unless expressly permitted by applicable law.

Message and data rates may apply to SMS communications.

Customers may withdraw SMS marketing consent using the unsubscribe method stated in the message or by contacting us through our Contact page.

9. AUTOMATED TOOLS AND FRAUD ASSESSMENT

We and our service providers may use automated tools to:

  • Assess payment risk;

  • Detect suspected fraud;

  • Protect accounts;

  • Identify unusual activity;

  • Personalize website content;

  • Measure advertising; and

  • Support advertising audiences.

These tools may influence whether a transaction requires additional verification, is delayed for review or is refused.

Where applicable law grants rights concerning qualifying automated decisions or profiling, customers may request information or exercise available rights through our Contact page.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on factors such as:

  • The type and sensitivity of the information;

  • The purpose for which it was collected;

  • Whether the customer maintains an account;

  • Whether an order, return or dispute remains open;

  • Tax and accounting requirements;

  • Fraud-prevention needs;

  • Contractual obligations;

  • Applicable limitation periods;

  • Legal or regulatory requirements; and

  • Active legal holds.

For example, order and transaction records may be retained for the period required by tax, accounting, consumer-protection and recordkeeping laws.

Customer-service communications may be retained for as long as reasonably necessary to handle the request, manage disputes, improve service and establish or defend legal claims.

Marketing information may be retained until consent is withdrawn, the customer unsubscribes or the information is no longer reasonably needed, subject to maintaining a limited suppression record so that an unsubscribe request can be respected.

When personal information is no longer required, we may:

  • Delete it;

  • Anonymize it;

  • Aggregate it; or

  • Securely isolate it until deletion is reasonably possible.

Information may remain temporarily in secure backups or be retained where required by law.

11. INFORMATION SECURITY

We use reasonable administrative, technical and organizational safeguards designed to protect personal information.

These safeguards may include:

  • Access controls;

  • Authentication procedures;

  • Encryption provided by platforms and payment providers;

  • Fraud-monitoring tools;

  • Service-provider controls;

  • Security updates;

  • Data minimization; and

  • Restricted access to customer information.

No website, transmission method or storage system can be guaranteed to be completely secure.

Customers are responsible for:

  • Using a strong and unique password;

  • Protecting account credentials;

  • Logging out of shared devices; and

  • Informing us promptly about suspected unauthorized account activity.

Suspected account misuse or security concerns may be reported through our Contact page.

12. CHILDREN’S PRIVACY

KoreanClothing.net is a general-audience ecommerce store and is not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13.

We also do not knowingly sell or share the personal information of consumers under 16 for targeted advertising purposes.

If a parent or legal guardian believes that a child has provided personal information to us, they should contact us through our Contact page.

We will investigate the request and delete or restrict the information where required by applicable law.

Higher minimum ages or parental-consent requirements may apply in certain countries. We will honor those requirements where applicable.

13. U.S. STATE PRIVACY RIGHTS

Depending on the customer’s state of residence, the type of information involved and whether the relevant state privacy law applies to our business, a customer may have the right to:

  • Confirm whether we process personal information;

  • Know or access personal information;

  • Obtain information about categories of information collected;

  • Correct inaccurate personal information;

  • Delete personal information;

  • Obtain a portable copy of personal information;

  • Opt out of the sale of personal information;

  • Opt out of sharing for cross-context behavioral advertising;

  • Opt out of targeted advertising;

  • Opt out of certain qualifying profiling;

  • Limit certain uses or disclosures of sensitive personal information;

  • Withdraw consent where processing is based on consent;

  • Appeal a refusal to act on a request; and

  • Receive equal service without unlawful discrimination for exercising a privacy right.

These rights are subject to exceptions and limitations under applicable law.

Submitting a privacy request

Customers may submit access, correction, deletion, portability or other privacy requests through our Contact page.

The request should:

  • Clearly identify the privacy right being exercised;

  • Provide the customer’s name;

  • Provide the information associated with the relevant account or order; and

  • Include sufficient details for us to identify the relevant records.

Opt-out requests concerning sale, sharing or targeted advertising may be submitted through our Your Privacy Choices page.

Customers may also write to:

Loother Holdings LLC
8 The Green, Suite A
Dover, DE 19901, USA

Verification

We may need to verify a request before disclosing, correcting or deleting personal information.

Verification may require information reasonably necessary to match the request to our records.

We will not request more personal information than reasonably necessary for verification.

We may deny or limit a request where:

  • We cannot reasonably verify the requester;

  • An applicable legal exception applies;

  • The request is manifestly unfounded or excessive where applicable law permits refusal;

  • Retention is legally required; or

  • Fulfilling the request would adversely affect another person’s rights.

Where required, we will explain the reason for a denial and any available appeal procedure.

Authorized agents

An authorized agent may submit a request where permitted by law.

We may request:

  • Evidence that the agent is authorized;

  • Direct verification from the customer; or

  • Other information permitted by applicable law.

Non-discrimination

We will not unlawfully discriminate against a customer because they exercised an applicable privacy right.

A privacy choice may affect a feature that reasonably depends on the relevant information. This is not unlawful discrimination where permitted by law.

California notice at collection

If the California Consumer Privacy Act applies to us, the categories of personal information we may collect are described in Section 1.

The sources are described in Section 2.

The business and commercial purposes are described in Section 3.

The categories of recipients are described in Section 6.

Our retention criteria are described in Section 10.

We do not sell personal information for money. Advertising-related disclosures may, however, be considered a sale or sharing under California law.

California residents may use our Your Privacy Choices page to exercise an applicable opt-out right.

14. EEA, UNITED KINGDOM AND SWITZERLAND

This section applies where the European Economic Area, United Kingdom or Swiss data-protection laws govern our processing.

Loother Holdings LLC is the controller of personal information covered by this section.

Individuals may have the following rights, subject to applicable exceptions:

  • Access to personal information;

  • Correction of inaccurate information;

  • Deletion of personal information;

  • Restriction of processing;

  • Objection to processing;

  • Objection to direct marketing;

  • Data portability;

  • Withdrawal of consent;

  • Information about applicable safeguards for international transfers;

  • Rights concerning qualifying automated decisions; and

  • The right to complain to a competent data-protection authority.

Consent may be withdrawn at any time where processing relies on consent.

Withdrawal does not affect the lawfulness of processing completed before withdrawal.

Where processing relies on legitimate interests, individuals may object based on their particular circumstances.

Where personal information is used for direct marketing, individuals may object at any time.

Requests may be submitted through our Contact page.

Individuals may also write to:

Loother Holdings LLC
8 The Green, Suite A
Dover, DE 19901, USA

Individuals have the right to complain to the data-protection authority responsible for their habitual residence, place of work or the location of an alleged infringement.

15. INTERNATIONAL DATA TRANSFERS

Korean Clothing is operated by a company based in the United States.

Our service providers, suppliers, fulfillment partners, payment providers, carriers and other recipients may be located in the United States or other countries outside the customer’s country.

As a result, personal information may be processed in countries whose privacy laws differ from those of the customer’s country.

Where legally required, we use or rely on an appropriate transfer mechanism, which may include:

  • An adequacy decision;

  • Approved standard contractual clauses;

  • The UK International Data Transfer Agreement;

  • A UK addendum to standard contractual clauses;

  • Binding corporate rules;

  • Consent in limited circumstances;

  • A contractual-necessity exception; or

  • Another transfer mechanism permitted by applicable law.

Customers may request information about applicable transfer safeguards through our Contact page.

16. DATA-PROTECTION REPRESENTATIVES

Because Loother Holdings LLC is established outside the EEA and United Kingdom, appointment of an EEA or UK representative may be required depending on the nature, scale and frequency of our activities in those regions.

Where a representative is appointed, its name and contact information must be added to this section and made easily available to affected individuals.

Until that determination is completed, this Privacy Policy must not be treated as confirmation that all EEA or UK representative obligations have been satisfied.

17. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites or services operated by independent third parties.

We do not control those third parties’ privacy, security or data-handling practices.

Information provided directly to an independent third party is governed by that party’s privacy notice and terms.

Customers should review the relevant third-party privacy notice before providing personal information.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in:

  • Our products or services;

  • Website functionality;

  • Technology;

  • Service providers;

  • Business operations;

  • Privacy practices; or

  • Applicable laws.

The revised policy will be posted with a new “Last updated” date.

We will provide additional notice or request renewed consent where required by applicable law.

Changes apply prospectively unless applicable law permits or requires otherwise.

19. CONTACTING US

For privacy questions, access requests, deletion requests, correction requests, consent withdrawal, marketing objections, security concerns or other privacy matters, please contact us through our Contact page.

Please clearly state that the request concerns privacy and provide enough information for us to identify and respond to the request.

Customers may also write to:

Loother Holdings LLC
8 The Green, Suite A
Dover, DE 19901, USA